The aim of WP6 is to develop awareness and encourage the engagement of farmers, farmer associations, producer organisations, advisors, companies, researchers, consumers, retailers, and any other stakeholders of the project, promoting the exchange of knowledge on IPM and increasing its adoption by farmers. WP6 includes dissemination, communication, and training activities, with the following specific objectives to:
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- Develop a detailed communication and dissemination plan for the whole network;
- Produce and disseminate physical (leaflets, posters and factsheets) and digital (videos, newsletters, etc.) materials;
- Use social media to reach European farmers, advisors and other stakeholders;
- Develop web-based training modules and organise face-to-face training sessions of farmers and advisers, to promote both advanced holistic IPM and the approach to foster its adoption;
- Participate in technical seminars, scientific conferences and agriculture fairs;
- Plan and organise 4 seminars and one final conference