The IPMWORKS project is pleased to announce the release of its latest handbook, “6 Simple Steps to Engaging Farm Visits,” designed to enhance the effectiveness of on-farm demonstrations with a focus on Integrated Pest Management (IPM). This guide aims to inspire and equip farmers, advisors, and agricultural enthusiasts with practical strategies to foster peer-to-peer learning and promote sustainable farming practices.
About the Guide
The handbook offers a concise, step-by-step approach to organizing engaging and informative farm visits. Key highlights include:
- Identifying Core Messages: Emphasizing the importance of clear take-away messages to guide demonstration planning.
- Understanding the Audience: Tailoring communication methods to suit diverse learning preferences, ensuring inclusivity and effectiveness.
- Preparation Tips: Providing actionable advice on how to prepare for farm visits, including reviewing one’s understanding of the topic and involving relevant team members.
The guide also features case studies from IPMWORKS hubs (groups of 10-15 farmers implementing IPM practices) highlighting real-world examples of successful peer-to-peer learning and IPM adoption.
You can read the full guide here.